> ## Documentation Index
> Fetch the complete documentation index at: https://help-agent.gorevora.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Glossary

> Definitions of every term used in your Revora system.

Simple definitions for every term you might see in your Revora system.

***

## A

**A2P (Application-to-Person)**
A registration that lets businesses send text messages legally. Phone carriers (like AT\&T and T-Mobile) require this. Think of it like a license to send business texts.

**AI Bot**
The automated assistant that sends and replies to text messages for you. It reads messages, understands them, and writes back — all without you lifting a finger.

**Automation**
A set of rules that run in the background. For example: "When a lead replies, move them to the 'Replied' stage." These are pre-built by Revora. Do not change them.

***

## B

**Bot**
Short for AI Bot (see above).

**Buffer Time**
A break between appointments on your calendar. If you have a 15-minute buffer, there will always be at least 15 minutes between calls.

**Bulk Action**
An action that applies to many contacts at once — like importing a CSV file or adding a tag to 100 contacts.

***

## C

**Campaign (A2P)**
Part of the A2P registration process. A "campaign" describes the type of messages you'll send. Required for SMS compliance.

**Contact**
A single person in your system. Each contact has a name, phone number, and other information.

**Conversation**
A text message thread between your AI (or you) and a lead. Found in the Conversations tab.

**CSV**
A type of spreadsheet file (Comma-Separated Values). Used to import lists of contacts into the system.

**Custom Field**
An extra piece of information on a contact (beyond the basics like name and phone). Examples: Lead Score, Lead Tier, Property Address.

***

## D

**Dashboard**
The main screen that shows your key metrics — like how many leads were contacted, how many replied, and how many calls were booked.

**DND (Do Not Disturb)**
When a lead asks to stop getting messages. The system marks them as DND and will not send them any more texts. This is automatic and required by law.

**DTA (Direct-to-Agent)**
The Revora system for reaching out to real estate agents. The AI contacts agents, qualifies them, grades them (A/B/C), and manages follow-up.

**DTS (Direct-to-Seller)**
The Revora system for reaching out to property sellers. The AI contacts sellers, qualifies them, and books calls for you.

***

## E

**EIN (Employer Identification Number)**
A number from the IRS that identifies your business. Needed for A2P registration.

***

## F

**FAQ (Frequently Asked Questions)**
Question-and-answer pairs you add to your AI's knowledge base. These help the AI give better responses to common questions.

**Field Mapping**
When importing a CSV, you match each column in your file to the right field in the system (like matching "Phone" in your file to "Phone" in GHL).

**Filter**
A way to narrow down your contact list or conversation list to show only specific results.

**Follow-Up**
A message sent to a lead who hasn't responded yet. The AI handles follow-ups automatically based on the schedule.

***

## G

**GHL (GoHighLevel)**
The platform where your Revora system lives. It's a CRM (Customer Relationship Management) tool built for businesses.

**Grade (A/B/C)**
In the Agent System (DTA), agents are graded based on how investor-friendly they are:

* Grade A: Very investor-friendly, understands off-market deals
* Grade B: Good agent, responsive, but more MLS-focused
* Grade C: Some interest, not actively bringing deals

***

## K

**KPI (Key Performance Indicator)**
A metric that shows how well something is performing. Examples: reply rate, calls booked, deals closed.

**Knowledge Base**
The collection of information your AI uses to answer questions. Includes FAQ entries and any training documents you've added.

***

## L

**LC Phone (LeadConnector Phone)**
The phone system built into GoHighLevel. This is where your text messages are sent from and where messaging costs are billed.

**Lead**
A potential customer or business partner in your system. In the Seller System, leads are property owners. In the Agent System, leads are real estate agents.

**Lead Score**
A number (0-100) showing how interested or valuable a lead is.

**Lead Tier**
A category based on the lead score: Hot, Warm, Nurture, or Cold.

**LeadConnector**
The mobile app for GoHighLevel. Download it to manage your system from your phone.

***

## M

**Merge Field**
A placeholder that gets replaced with real data. For example, `{{contact.first_name}}` becomes "John" when the message is sent.

***

## N

**Notification**
An alert you receive when something happens — like a lead replying or booking a call. Can be sent via email, mobile push, or desktop.

**Nurture**
A long-term follow-up strategy for leads who aren't ready yet. The AI keeps in touch over time until they're ready to engage.

***

## O

**Opportunity**
A deal or lead that's being tracked through your pipeline. Each opportunity represents one potential transaction.

**Opt-Out**
When a lead sends "STOP" or asks to stop receiving messages. The system automatically respects this.

**Outreach**
The first message the AI sends to a new lead. This is the initial contact.

***

## P

**Pipeline**
A visual board that shows where each lead is in your process. Leads move from left to right as they progress through stages (like a conveyor belt).

**Pipeline Stage**
A specific step in your pipeline. Examples: "Outreach Sent," "Replied," "Call Scheduled," "Under Contract."

**Push Notification**
A notification that pops up on your phone. Requires the LeadConnector app.

***

## Q

**Qualification**
The process of figuring out if a lead is a good fit. The AI asks questions to determine if the lead is worth your time.

***

## R

**Reply Rate**
The percentage of leads who responded to the AI's outreach. Calculated as: (Replies ÷ Outreach Sent) × 100.

***

## S

**Skip Tracing**
A service that finds phone numbers and other contact information for property owners. You upload property records and get back phone numbers you can import into Revora.

**SMS**
Short Message Service — a text message. This is the main way your AI communicates with leads.

**Smart List**
A saved group of contacts that automatically updates based on filter rules. Example: "All contacts added this week with a reply."

**Stage**
See Pipeline Stage.

***

## T

**Tag**
A label you can add to a contact to organize them. Examples: "Hot Lead," "Grade A," "Imported 01/15."

**Trigger**
An event that starts an automation. Example: "When a contact replies" is a trigger that might start the qualification workflow.

***

## W

**Widget**
A box on your dashboard that shows a specific metric (like "Outreach Sent" or "Reply Rate").

**Workflow**
A series of automated steps that happen when a trigger fires. Example: When a lead replies → AI reads the message → AI responds → Contact moves to "Replied" stage. These are pre-built by Revora. Do not modify them.